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If the vested interests are prudent (not to say panicked) by new media possibilities, the answer is to try something(s) in parallel - modest budgets, defined objectives.
Politics-as-usual strikes me as resembling the death throes of Burlesque, as radio and motion pictures were overtaking the medium. And, politicians resemble nothing so much as burlesque acts with worn-out jokes and worn-out props and worn-out costumes. The whole thing is pathetic.
One shouldn't underestimate the efficacy of the disgust factor. Many reasonable people reasonably ignore politics because the same old families and the same old tricks and the same old nonsense are well-neigh impermeable, inured to change and reform.


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