A Good Meme is a Battle Hymn for our Republic

David Limbaugh had a good column on Tuesday, entitled “It’s Not the Economy, Stupid; It’s National Survival.”  I’d call it a good overview of the status of Our Republic.  There is not one word or phrase in that article, however, that the voters can hum, whistle or remember for 15 seconds. 

• That’s how the GOP fails to win by a mile.
• That’s how American elections are reduced to 51/49 contests – by the Democratic agility that transmogrifies mendacious boilerplate into boredom. 
•  Voters buy the Democrats lies because buying the lies is far easier than unraveling them to induce the truth. 
•  The purpose of memetics is to eliminate this lies-to-boredom-to-acceptance by providing a simple unit of cognition (not one single unit; not always the same unit; just an appropriate simple unit) to disarm the brazen lies of the other side.

For example, take my Meme of the Week for Oct 21 (yes, way back then!): What Good is Obama?

·         Put that phrase (What Good is Obama?) in the headline of David Limbaugh’s article.

·         Put that phrase at the beginning or the end of every paragraph of his article.

And then, Mr. Limbaugh, you have a new Battle Hymn for the Republic!

Being right isn’t sufficient, we must be right in a manner that is easily recognizable by The Good Folks in the Middle, where elections are won.

A Little Leadership, Please . . .

My blog-post of Sept 8 received a lot of hits. My point was that economic recovery requires stability more than anything else . . .and the Obama government is providing chaos, instead.

On the daily level of ordinary mortals, the ability to plan underlies any economic decision beyond the purchase of food.

The private sector, large and small, must have some idea of tax and wage-rates before undertaking the risks inherent in expansion and growth.

The Lords of the Universe want some assurance that their financial empires are jeopardized by nothing but their own greed and imagination. They want some assurance that the Obama government isn't going to destroy the value of its currency with spending and debt and weak will.

As I posted yesterday,

a little memetics and

a little leadership can save the universe.

Aesthetics . . .Memetics . . .& . . .Mammon

The card above is a typical business card. Perhaps the name is overly large, but this is a sole proprietorship and the proprietor has both the right and the role to play.


How, then, does the card on the right differ? It gets in your face, as they say. Your eye remains on the card, rather than falling off the bottom as one's eye does with the card above (and with most cards, because of how the white space dominates).

The typeface on the card on the right is called Broadway and it conveys the legendary energy of the theater and of New York. It fills the space - all of the space. The placement of the symbols in the corners (just outside of the vertical line of the name) keeps your eye on the card. The contrasts of black, grey and bright colors imply a variety of activity and information.

At the top, the typeface is sans-serif - modern and cool, understated, sophisticated, if you know the code. If you don't, it's just another card.

Here, on a 7 sq.in. piece of paper, you have an example of how information can be communicated . . .or not.

Scale these insights to the United States' 300 million people, whose differences emanate from age, education and culture, and the fracturing of "mass communications media" to the point where what remains "in common" demands attention.

Consider the hundreds of billions of dollars spent on advertising and politics - most of which pass by most people completely unnoticed. Consider what that people "know" and act upon without ever realizing where the "information" originated.

Introducing . . .ta! da! . . Memetics & Marketing!